top of page


Beyond K-Wave and J-Pop: The Surging Soft Power of “Chinamaxxing”
Image generated by AI using ChatGPT Gen Zs on social media are “Becoming Chinese”. The term “Chinamaxxing“ has recently exploded across social media, describing young Westerners embracing Chinese habits – from morning routines and tai chi to speaking Mandarin and sipping hot water – as part of a newfound fascination with “the Chinese way of life.” On TikTok and Instagram, videos tagged #Chinamaxxing shows Gen Zers donning Chinese street-fashion, practicing baduanjin exercise

Phoebe Chow
May 243 min read
bottom of page
